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Having an account on the various social networks that currently exist used to be a “good thing” for brands in the past, but today a lot has changed since the early days of the main social platforms.
With more than 3,500 million users waiting to be contacted with your brand’s message, it is vitally important to always be up to date with the changes that constantly occur in the digital world.In this article you will find our top 5 on how to grow your brand’s social networks !
1. Use the most relevant platforms for your brand.
There are currently more than a dozen social networks competing for your attention on the Internet. But should you spend energy on all of them?
Before creating a profile on any social network, you should know the demographics of your audience and your target audience, what type of content does it consume and where do they prefer to find it? By focusing only on platforms where your audience spends their time, your campaigns, both organic and paid, will bring more results.
For many companies, Facebook and Instagram are usually sufficient. However, if your content strategy is based on a lot of videos, you should also have a presence on YouTube. Combining Facebook, Instagram, and Pinterest is a great idea if your content is image-centric. Use the information from the buyer person and your content strategy to choose two or three platforms that you want to focus on.
2. Share quality content for your audience.
It is well known that content is king everywhere, and social media is no exception. You want to make sure that you are constantly creating content to share and also that it is relevant to your target audience. An effective trick for the growth of your social networks related to the content you need, is to promote your brand with only 10% of your publications on social networks. You should spend the rest of your time sharing original posts and responding to your audience’s pain points, as well as sharing relevant content from other people — if you spend too much time promoting just your brand, you’ll leave your audience mentally drained. Sharing valuable information that really helps your community is a great way to keep them engaged and trust your brand. Find new ways to communicate your messages visually. Infographics, how-to videos, webinars, and live streams are just a few examples.
3. Reinvent your profile on social networks.
Your profile on social media is the first impression your audience will have once they come into contact with your brand. If you have a neat and correctly completed profile, you are showing professionalism and building trust.
Your profile should have the following:
- Quality profile photo and cover.
- A short but complete biography.
- A website address.
- Office location, if any.
It is important to be uniform and constant with the branding of your brand in all the details of your social networks.
Your social profiles should make it easier for people to decide on your brand instead of confusing them even more.
A good tip is to make sure that your profiles are a good reflection of your brand image.
4. Encourage your followers to share your content.
It will always be a good practice to add a ‘Call to action’ or call to action that encourages your audience to share your content.
However, this strategy should only be used when you have a blog post or website to share. The CTA, which is one of the main elements of web design, should be in your blog post and not in the social media content.
Request re-tweets, comments, likes, etc. in your social media posts it is not always professional.
5. Interact with your community.
When looking for growth in your social media community, it’s easy to get caught in the middle of it all and lose sight of the main reason for being on social media.
We are on social networks to create an audience and interact with them. If you don’t attract your audience, they will quickly get bored and move on. Some things you should do:
- Always react to all mentions, including positive and negative. Negative mentions can attract more attention than positive ones, so you should be very careful how you handle a disgruntled follower.
- Tag other thought leaders in your niche if a potential customer contacts you with something you can’t help them with.
Social media users love when brands interact with them. With more interactions, you will retain your current audience and attract new ones.